002 Houston - June 2008

RETAIL WRAP

Name: Luvi Wheelock
Boutique: Casa de Novia Bridal Couture
Address: 3331 D’Amico Street
Phone number: 713.523.9090
Website: www.casadenoviabridal.com
Years in operation: 4

CURRENT OBSESSION:
My daughter

DESIGN INSPIRATION/ICON:
Not a fair question for someone in the industry… I have like 10!

HOW DID YOU GET INTO THIS BUSINESS?
I found beautiful dresses in every salon that I visited in Houston when searching for the perfect wedding dress but… I was looking for something sleek and sophisticated yet not a slinky bias cut gown. The in-between dresses weren’t around then! It’s also pretty fair to say that my obsession with fashion didn’t make things easier for me!

WHAT SETS YOU APART FROM OTHER BOUTIQUES?
The dresses here are fabulous in the sense that they aren’t the typical dresses that you see everywhere. Having said that, they aren’t avant garde either. They are just fabulous dresses for girls who want a fashion element to their wedding dress! I have all the coolest types of fabrics in my dresses, Mikado, linen blend, English net, silk tulle, chantilly lace, velvet chiffon. I could go on forever.

WHAT ARE YOU COVETING THIS SEASON?
The perfect white dress (short, of course), something that can make an easy transition from day to night.